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The Silver Lining on Indoor Playground

The past 7 days has been eventful when it comes to Indoor Playground. As many of you have been tracking with, we got covered in Business Week, ABC Global News, and One Degree here in Toronto. In addition I had an interview with the National Post yesterday which I believe will be in print on Monday. It has been a wild journey trying to experiment and discover our way since we opened just over a month ago. It cost quite a lot in the renovations even though we bootstrapped as much as possible to keep the prices affordable to the community.

We have been hoping for a few people to partner with us and share this risk. Today that hope became a reality as Carissa Reiniger from Silver Lining signed up as our first strategic partner who will share the cost and risk of making this venture successful. I met Carissa several months ago and have been inspired by her vision and commitment to making the new entrepreneur and small business successful. I have to admit that she has about twice as much energy as I do and seems to channel it in the right direction. She has one of the best lead generating business development solutions for the small business that I have seen and is proving it to be working with their rapid expansion throughout N.America. We believe our partnership with SilverLining will prove beneficial as it will not only bring in new energy, insight, and expertise, but will take us beyond having a predominantly male influence and membership.

Silver Lining is not exclusively woman led (kudos to joshua and the lads) but will definitely help balance out the hormones and bring an important influence within what we do. All said and done it feels great to have someone who is willing to stand beside us that will take a financial risk to benefit the entrepreneurial community within Toronto.

We are still scheming and instigating with a few other key players who have some clever ideas about how we can give more to the community here in Toronto. This is turning into a lot of fun

This post was written by Mark Dowds

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Contact Creationstep
Bobby John (USA)
bobby@creationstep.com
Mark Dowds (Canada)
mark@creationstep.com


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